In the town of Antwerp, in Belgium, Gustav Bruynseraede made his dream come true. He opened a boutique that showcases the Japanese Issey Miyake brand. Dealing with the shop’s design was a challenge for Bruynseraede, but LEDs made life a bit easier for him. At Winstar Lighting Technologies, we weren’t surprised by this story.
The company had strict demands, which included LED lighting. However, the boutique is located in a space built centuries ago. No big changes to the structure were allowed, which meant the new lighting could only be installed using existing fixtures. Just as Issey Miyake is known for fusing tradition and innovation, Bruynseraede combined old and new by easily retrofitting the modern solution.
Now, the boutique shines like a gem in brilliant contrast to the historic façade of the building and surrounding area. We at Winstar Lighting Technologies know that the LEDs create a welcoming, feel-good affect that increases the length of customer visits to stores. With LEDs, there is sufficient visibility throughout, but attention is also drawn by the lights to spotlighted collections. As people move throughout the shop, motion sensors guide them along. Even the display windows are attractive. They shine like showrooms, with varying degrees of brightness.
Not only does this setup reinforce the brand image, it maximizes the customer experience. It’s a place everyone at Winstar Lighting Technologies would love to visit in person someday.